Why Adding Video to Your Landing Page Can Raise Conversions by 86%
You’ve got the traffic. But are folks sticking around? Are they clicking? One quick update could change the game—video.
Landing page videos help customers trust what they see. In fact, Eyeview Digital reports that adding a video to your landing page can raise conversions by up to 86%.
Here’s why:
People understand things faster when they see them.
A video feels more personal than text.
Video can guide people toward a clear next step.
Let’s say you’re a home care provider. You want to show families you’re trustworthy. A 60-second welcome video on your homepage with real staff, kind music, and a walk-through of your services beats a paragraph every time.
If you run a construction or manufacturing company, a short walkthrough of your process or a voice-over video that shows your equipment or your safety standards can increase trust and lower hesitation.
And for thought leaders? A friendly talking-head video sharing your story and what your service does can bring a cold lead a whole lot closer to trusting you.
What CSP Offers:
Storyboarding that fits your brand
Shooting and editing
Scriptwriting help
Upload and placement on your website
What You Can Do Today:
Identify the main message on your landing page.
Write it as if you were explaining it to a friend.
Record a short 60-second video with your phone—or let us help.
The goal is to connect. A good video doesn’t need to be perfect, it just needs to be real.
Let us help you put your best face forward. Contact CSP Now
