Northwestern Media
We work alongside Northwestern Media’s communication department, helping them with design projects and brainstorming sessions. Through this collaboration, we provide creative direction, visual design support, and fresh perspectives that strengthen their communication efforts.
Graphic Design Projects
Every project begins with discovery—listening closely to the client’s vision, audience, and goals. For a t‑shirt design, we start by gathering inspiration and sketching initial concepts that capture the desired tone, whether playful, bold, or refined. These ideas are then refined through digital mockups, where typography, color palettes, and graphic elements are tested for clarity and impact. Collaboration plays a key role, with feedback sessions guiding revisions and ensuring the design feels authentic to the brand. Once finalized, the artwork is prepared for production, balancing creativity with technical considerations like print methods, fabric choice, and scalability. The result is a design that not only looks striking but also communicates meaning and identity in a wearable form.
Meaningful & Promotional Booklets
The cookbook design began with a clear goal: to celebrate the warmth and nostalgia of Midwestern home cooking while maintaining clarity and cohesion across 50 unique recipes. We started by establishing a visual identity rooted in comfort and tradition—using soft, food-inspired illustrations, a warm color palette, and clean typography to evoke a sense of familiarity. Layouts were carefully structured to balance readability with charm, ensuring each recipe felt inviting and easy to follow. We collaborated closely with Northwestern Media’s communication team, refining content and visuals through iterative feedback. Special attention was given to integrating handwritten notes and vintage recipe scans, adding emotional depth and authenticity. The final product is a heartfelt blend of storytelling and design—where every page feels like a warm memory shared from one kitchen to another.
Playful Sticker Sheet Designs
This sticker sheet was created to inspire joy, faith, and creativity through vibrant, music-themed visuals. Designed for LIFE 101.9, each sticker blends playful typography with nostalgic elements like cassette tapes and musical notes, set against a radiant gradient of purples, pinks, and oranges. We aimed for a cohesive yet dynamic aesthetic, using white outlines and bold color contrasts to make each sticker pop. The result is a sheet that feels both fun and meaningful—perfect for decorating journals, water bottles, or any space that could use a little light.